JO
Digital Marketing

We develop platform-native ideas designed to hook in the first seconds and sustain watch time. Services include trend scouting, creative direction, visual references, shot lists, and content calendars tailored to TikTok, YouTube, Instagram, Facebook, and LinkedIn.

We write performance scripts with punchy hooks, clear narrative beats, retention cues, and strong CTAs. Deliverables cover short-form scripts, interview Q-lists, voiceover lines, caption packs, and title/hashtag matrices with A/B variants.

I am currently managing Donkey Tube’s social media presence, focusing on strategy, content, and community engagement across platforms, including YouTube and TikTok.

• Content Strategy & Planning: Trends + calendar
• Publishing & Scheduling: Optimal timing, tags, titles
• Community Engagement: Comments, loyalty building
• Analytics & Growth Tracking: KPIs, experiments
• Collaborative Campaigns: Cross-team execution

Yohanes Eshetu — video editor / graphics designer / videographer At Donkey Tube

I am Yohanes Eshetu. I am currently Working at Donkey Tube’s team. I am a senior video editor with extensive experience in both short and long-form video content. I work as a freelancer, specializing in: Short-form videos (TikTok, Instagram Reels, YouTube Shorts). I have over 5 years of experience working in the YouTube industry in Ethiopia. I began my journey with Solomon Diraddis Tube, where I worked as a cameraman, video editor, and producer. During my time there, I was involved in the full production process — from planning and filming to editing and publishing content. Currently, I am working at Donkey Tube, the biggest YouTube channel in Ethiopia, as a video editor. I handle high-volume, fast-paced editing tasks for viral and trending content. In addition, I am the personal video editor for the well-known Ethiopian comedian Eshetu Melesse, helping to shape and deliver his unique comedic style through professional video editing. My work combines creativity, technical expertise, and a strong understanding of what engages audiences on YouTube.

Short-form videos (TikTok, Instagram Reels, YouTube Shorts). 5+ years in Ethiopia’s YouTube industry. Camerawork, editing, producing, and on-site direction; delivering fast, cinematic vertical & horizontal content.

Hook-first edits (0–3s), kinetic captions, sound pops, and jump-cuts tuned to 130–150 BPM music. Average watch time +38%, followers +27% in 30 days.

Long-form narrative with interviews, B-roll montage, ambient score, and subtle color LUT. CTR +2.1% from redesigned thumbnail and title testing.

Storyboard → shot list → motion graphics. Cutdowns for TikTok/Reels/YouTube bumper ads. Lift in add-to-cart rate by 14% (A/B test).

Multicam sync, noise reduction, compressor/EQ chain, auto-chapters and shorts highlights. Delivery pack: full episode + 6 shorts.

On-screen steps, clean type, brand-color accents, and beat-matched transitions. Saves + shares targeted as primary KPI.

Fast-paced montage, speed ramps, whooshes, and color pop. Delivered vertical + horizontal masters for cross-platform release.